According to a study on Oberlo, there are half a million social media influencers in the world, and that number only accounts for Instagram. With so many people using social media as their job, and so many people being successful at it, some tips and tricks have been discovered.
Of course, social media influencing looks easier than it does, but these Instagramers and YouTubers have a lot more tools up their sleeves than you might know about it. If you want to be a successful influencer and create quality content, the first and most important step is looking at your video lighting. Read on to learn 5 tips on how you can get the best lighting no matter where you are.
1. LED for Video Lighting
There are many different types of lighting to use for videos. The best thing to do is explore your options, and choose the right lighting for your particular use and budget. LED lights are becoming the most popular for videos, due to their long-lasting nature and their battery capabilities. This makes them more portable, and lucrative financially.
Generally, you’ll need a tripod to conduct your videos, an LED panel, and possibly light clamps. These all come in a variety of prices, so you can choose whichever kind you want for starting out. Along with this, while using LED lights, you’ll need color filters to reduce the harshness and create a softer light.
2. Use Ring Lights
One of the most popular lighting techniques for influencers to use is ring lights. These are so useful because they provide a soft, flattering light, are generally dimmable and wireless, and are extremely portable. There are some that are made as a tripod, which allows you to connect your camera or phone to it, and set it up without using any hands.
However, you also don’t even need a fancy camera to use one, as many connect directly to your smartphone’s camera. There is no light quite like the ring light, and this allows you to make high-quality videos with professional lighting wherever you go, without being extremely expensive.
3. How to Set up Lighting
Now that you’ve got the lighting that works for you, setting it up correctly is the next step. If you are setting up a studio space to film your videos, you’ll want to have three separate lights to fill the space: your key light, your fill light, and your backup light.
Your key light will light you up, your fill light will soften the harsh shadows, and the backlight is placed behind you, to help separate you from the background. These don’t have to be professional lighting, as long as you have them placed correctly, it will seem as if it is.
4. Be Aware of Natural Lighting
Natural lighting can be very fickle because of how it changes throughout the day. If you are choosing to use natural lighting, be careful of how shadows form around you. Make use of other lighting to cancel out these shadows. If you are filming outdoors, evening time when the sun is setting is often considered a great lighting hour, but you must be quick to get its full effect without getting cast in darkness.
5. Temperatures Matter
White balance is an important aspect to consider when filming your videos. Most cameras have an auto white balance feature, but you can still manually adjust it yourself to determine the temperature of white light. This helps to present the colors on your camera the most vividly without drowning anything out.
The Next Steps
Upon learning these first steps of creating the best video lighting, you should practice with your lights and your space to see how to create your best videos. The more videos you create, the better you’ll get with your lighting, and soon you can be a professional influencer too! Check out our lighting products to begin your video lighting journey.